In 2020 one of the biggest media platforms was planning to launch a news feed service with new functions, including filtering spam and clickbait using its own special information selection algorithms.
We created a 3D world with a large factory, conveyors and tools for sorting content. Cheerful people-marshmallows carefully separate hearts from broken bits — this is how we metaphorically presented the work of a complex algorithm.
Unfortunately this service was never released and therefore this project was never published. But both Client and agency was happy with the spot and agreed it to be published in our reel.
Client: Zebra Hero