EApteka — is one of the biggest online pharmaceutical stores came up with a very unusual brief for their TV campaign. The idea was to create sets of fantastic designer looking medical pills and place them next to the people's portraits. In order to make the whole campaign look inlined Lastik was offered to direct and edit the video, not only design the pills. As a result we came up with a spot which really stand out from the average TV commercials not only because of the look but also because of the sound. We created ASMR-alike soundtrack with its own noise for each pill.
Client: Zebra Hero
Brand: Sber / Epteka